Hunger, J. David,

Essentials of strategic management / J. David Hunger and Tomas L. Wheelen - 4a. ed - 192 p. 3

Economía Industrial

- A heavily revised Chapter 7 to include an explanation of 360-degree performance appraisals, evaluation of strategivc alternative, and the impact of effective polices. - A section explaining the impact of the Sarbanes-Oxley Act on U.S. corporate governance. - A section in Chapter 8 on six sigma and lean six sigma. - Barney's VRIO Framework to the resource-based view of the firm. - Commentary on te role ethics in strategic decision making in chapter 2 that includes a discussion of codes of ethics and basic approaches to ethical beahvior. - Developed a new section on business models and an explanation of supply chain management for Chapter 4. Essentials of Strategic Management is a rigorous explanation of the many topics and concerns in strategic management. We condensed the content of the field in eleven carefully crafted chapters. The key concepts and techniques are here. We cite only enough eamples to help you understand the material. This fourt edition of Essentials of Strategic Management contains the following NEW features:



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