TY - BOOK AU - Govindarajan,Vijay AU - Trimble,Chris TI - Beyond the idea : : how to execute innovation in any organization / SN - 9781250040176 U1 - 658.514 PY - 2013/// CY - New York : PB - St. Martin's Press, KW - Administración de empresas KW - Innovación KW - Administración industrial KW - Inovaciones tecnológicas KW - Aptitud creadora en los negocios KW - Nuevos productos N1 - Three models for making innovation happen. The other side of innovation. Models S it for small initiatives. Model R delivers repeatable innovation. Model C is for all other innovations. Model C: build the team. Build the team: an overview. Divide the labor. Assemble the dedicated team. Manage the partnership. Model C: create the plan. Create plan an overview. Create a structure for disciplined. Break down the hypothesis. Seek the truth; Industrial ER -