Análitica de SeriadaSponsored Search : is money a motivator for providing relevant results? / | |
| Autor: | Jansen, Bernard. |
| Tema(s): | |
| Resumen: | Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings. Search engines have become indispensable to interacting on the Web. IN addition to processing information request, they are navigational tools that can direct users to specific Web sites or aid in browsing |
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Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings. Search engines have become indispensable to interacting on the Web. IN addition to processing information request, they are navigational tools that can direct users to specific Web sites or aid in browsing
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